Bio: Carmelo Loran (aka Melo)

My interest in photography began when my parents gave me a “Brownie” camera. I became the family photographer. As the saying goes…”the rest is history"; or was it?

While I found myself in the Army stationed in Germany, the desire to be creative surfaced. I wanted to capture the beauty that was surrounding me. I enrolled in a correspondence course with the NY Institute of Photography. I not only learn how to take pictures, but to develop B&W and color film. I used my skills to take good quality portraits of my fellow soldiers, which they purchased to send back home to loved ones. I was beginning a new career.

Once again, changed happened; I ended my military obligation and came home. I had a wife and child to take care of. My desire to continue photography, to me, was not realistic to support a family. However, photography became my hobby.

Four years ago, I purchased my first SLR digital camera. The basics of taking pictures has not changed, however, the camera is a mini-computer. Learning to create an image that would appeal to the public was the challenge. I had to learn how to “manipulate” the digital world.

In New Jersey, I found a free program for veterans, Veterans Launching Ventures, sponsored by Fairleigh Dickinson University’s Rothman Institute of Entrepreneurship. The program provided me the tools, knowledge and confidence to begin my own small business. Today, I have a photography business; Photographs By Melo.com.  I am so excited to have returned to one of my loves and capturing the beauty that surrounds us.  

Purpose:    

Photographs by Melo is focuses on providing soothing and inspiring landscape and fine arts images.

Our images capture the beauty of our surroundings.  

We show our audience the importance of our natural environment and the importance of maintaining it's beauty.






                    


"Cub photographer"

A good photograph is one that communicates a fact, touches the heart and leaves the viewer a changed person for having seen it. It is, in one word, effective.
— Irving Pen